Content Marketer (AI Scale-up) | Amsterdam
Jun 24, 2025
Are you a creative Content Marketer with a passion for B2B marketing? And do you want to seize the unique opportunity to build the brand of an ambitious AI scale-up in Amsterdam from the ground up as our very first marketer (our 'Founding Marketer')? Then this is the marketing vacancy for you.
At Spadework, you have the freedom to shape our marketing strategy, be the voice of our company, and directly grow into a leadership role.
About Spadework
Spadework is a young, rapidly growing B2B SaaS company that is turning the recruitment world upside down with smart AI technology. Our team consists of 8 ambitious professionals who believe in a data-driven and human approach. We are in the crucial phase of transitioning from a start-up to a scale-up: the technology is in place, the first customers are onboard, and now it’s time to make our mark on the market with solid B2B marketing. And for that, we are looking for you.
Your role as Content Marketer
As our first and principal marketer, you are the strategic and creative engine behind our growth. Your responsibilities are broad, and your impact is directly visible.
Content Strategy & Creation: You develop the content strategy that puts Spadework on the map. You are responsible for the entire cycle of content creation: from writing SEO-optimized blogs and whitepapers to creating engaging social media updates (copywriting).
Brand Building: You are the owner of our brand identity. You develop and maintain the tone of voice and ensure a consistent and compelling brand story in all our communications.
Social Media Marketing: You build and manage our presence on relevant channels (like LinkedIn) to reach and engage our target audience.
Analysis & Optimization: You manage the content calendar, analyze the performance of your campaigns with tools like Google Analytics, and adjust based on data to continuously improve our approach.
Who are we looking for? Your profile
For this marketing position in Amsterdam, we are looking for an entrepreneurial and creative marketer who sees the potential of this role and has the ambition to grow with us.
You have 1–5 years of experience in a relevant role such as Content Marketer, Online Marketer, or Marketing Specialist.
You are an ace in copywriting and content creation in flawless Dutch.
You have a passion for B2B marketing, technology (SaaS/AI), and building a brand.
You are a proactive self-starter who thrives on freedom and responsibility.
Knowledge of SEO, social media marketing, and email marketing is a strong plus.
Extra advantage: Work experience at a recruitment or secondment agency, as this will help you understand our target audience better.
What we offer: A unique growth opportunity in Amsterdam
A concrete growth opportunity: The possibility to advance to Head of Marketing within 1-2 years. This is not a vague promise; we invest in you and see you building and leading a team in the long term. You will receive direct guidance from the founders.
Impact and Ownership: This is a unique chance to be the first marketer to build a brand and shape the marketing strategy from A to Z.
Salary: A gross monthly salary between €2,600 and €3,800 on a full-time basis, depending on your experience.
A great team: An inspiring workplace in Amsterdam, where you are part of a young, close-knit, and ambitious team. Including a company laptop and an informal working atmosphere.
Is this you? Send your CV and phone number to info@spadework.ai and we will get in touch with you.