For years, the candidate route was predictable.

They entered through the same departure hall, glanced at the boards full of options, and walked straight to the gate of your careers site. Taxi in, land, apply. All you had to do was wait for the plane to roll in.

That airspace is not the same anymore. A new layer has appeared between the traveler and your gate. A layer that answers questions, pre-filters, summarises and routes traffic before anyone ever reaches your domain. As if there is now a control tower above your airport deciding what gets shown first and which routes are even offered to people who are searching.

That layer now has a name: ChatGPT Atlas. It is an AI layer where an agent reads, summarises, compares and ranks content before the click, long before anyone lands on your site.

This is exactly where your runway gets hit

This is the point where companies lose traffic without seeing it in their dashboards.

Visits no longer arrive directly but only after interpretation

If generative systems do not understand your content or consider it irrelevant, your visibility drops without you noticing. The plane passes your runway, the candidate waves from the window, and moves on to another employer.

It is not the channel that changes, but who sits in between

Job boards and Google are losing traffic to AI assistants that decide relevance before the click. You can keep advertising on the platforms below, but the real decisions are made above them.

You no longer only convince people, you first convince LLMs

You can write beautiful copy for candidates, but if the layer above cannot read it, it never reaches them. Your best writing becomes invisible to the candidate who should have seen it.

How do you get back on the radar?

Write content systems can process without friction

Clear structure, explicit claims and language AI can summarise and reuse. Not just SEO-friendly, but GEO-ready: made for generative engines.

Do not optimise for the channel, optimise for the filter above it

The question is no longer where you publish (Indeed, LinkedIn, careers site) but whether your vacancy passes the AI layer that decides what becomes visible. If you do not pass that filter, the channel itself no longer matters.

And that is exactly where the Vacature Transformer keeps your runway alive

In this new reality, it is not the candidate who decides to arrive at your gate, but the AI layer that chooses which vacancies even get forwarded. Staying visible is no longer about publishing but about being understood before the click.

The Vacature Transformer makes vacancies readable for humans and processable for LLMs. It structures the text, adds the right search and CV keywords, and writes the updated version back to the ATS so your vacancy is included in AI answers before anyone reaches your site. That keeps you on the radar in an airspace where the first selection is no longer made by people.

Curious what this looks like in practice? Book a quick chat with Lucas and see how Spadework’s Vacature Transformer stops your traffic from flying past your runway.