At FLOW, everything revolves around quality and a personal touch. Acting as an extension of companies, they manage recruitment and selection for candidates who transition directly into permanent employment with their clients. Although FLOW boasts a rich database, their recruiters faced a classic hurdle: outdated data.

"When you have a candidate in your system from last year, you often don't see the growth they’ve made since then" says Petra de Raad, Project Manager at FLOW.

"Someone who wasn't relevant then might be the perfect fit now. But because the information is stale, those profiles are simply overlooked. Manually calling or cleaning all those profiles takes too much time. We prefer our outreach to be as warm and relevant as possible."

During the process, it became painfully clear how much potential was being left on the table.

"I’m amazed at how incomplete data can become after years of manual entry. It remains a human process, and mistakes happen. That is exactly where the greatest potential for improvement lies."

Direct Enrichment and Commitment

Following a workshop by Klikworks with Marcel van der Meer, FLOW decided to partner with Spadework. The implementation was more than just a software integration; it was an intensive process where Spadework’s commitment made the difference.

"What immediately stood out was how involved they are. Naturally, with anything new, you face some teething issues, but they were resolved instantly. They communicate clearly and truly dive into our systems, such as our ATS (OTYS)."

More Relevant Outreach and Larger Talent Pools

Although FLOW is still in the middle of the rollout, the first results are already tangible. For instance, missing LinkedIn URLs have been added en masse, immediately increasing the team’s speed and findability.

According to FLOW, the biggest wins are time efficiency and relevance:

• Quality Talent Pools: "We can now approach many more people based on up-to-date information. Our talent pools are simply expanding."

• Acquisition: "It saves so much time when you don't have to ask about someone’s current experience, but can say: 'Hey, I saw you made this career move.' You jump straight into a meaningful conversation."

• Maximum Utilization: "You can make much more effective use of the candidates you already have in-house."

AI as an Engine for Growth

For FLOW, this journey is just the beginning. With a focus on AI improvement, the agency sees a future where a large portion of multichannel outreach and pre-qualification is automated.

"AI can save an enormous amount of time, allowing recruiters to accomplish more in the same hours. Human contact will always remain the most important part of our profession, but the path to the ideal match becomes a lot shorter with tools like the Up-to-Databaser."

Why Spadework?

When asked if she would recommend the Up-to-Databaser, the answer is simple:

"Absolutely. And that's not just because of the product's potential, but mainly because of the collaboration. If I send an email, I have an answer within a day. They think along with us, come up with new ideas, and continuously develop the product."

Conclusion

Quality and customer satisfaction always come first at FLOW. With the Up-to-Databaser, they are building a more efficient and future-proof way of working. The first steps have been taken and already demonstrate what is possible.

Curious how much "hidden gold" is in your database? Contact our for a free database analysis and find out for yourself.